Services & Engagements
Structured support for Web3 teams, DAOs, and individuals who take discipline seriously.
Every engagement is built around discipline, clarity, and execution. Below are the core ways I work with projects and people in the Web3 space.
1. Web3 Project Consulting
Ongoing leadership, branding, and community operations for serious Web3 projects that need structure and consistent execution.
- Community structure & operating rhythms
- Social and content strategy
- Merch planning & coordination
- Team leadership & accountability
- Marketing verticals & positioning
- Sales funnels and conversion paths
- DAO-level systems and governance support
Typical engagement: Monthly retainer in the $1,000–$5,000 range, scoped to project size and needs.
2. DAO Roles & Internal Leadership
Embedded leadership roles for DAOs that need operational stability and trusted oversight.
- Operations & day-to-day execution
- Internal structure & process design
- Cross-team coordination and communication
- Merch distribution & logistics
- Financial oversight with clear reporting
- Growth and sustainability strategy
Compensation: Monthly roles paid in crypto or USDC, aligned with scope and responsibility.
3. Machine Brand Merch & Apparel
A personal brand built on discipline, Bay Area roots, and the Machine Dog identity—translated into apparel that actually sells and resonates.
- Machine Dog–centered brand system
- Athletic and streetwear-inspired designs
- Discipline-forward messaging and slogans
- Bay Area grit and Web3 culture fused together
Available through limited runs, ongoing drops, and future retail collaborations.
4. Drops, Collabs & Partnerships
Strategic collaborations with DAOs, NFT projects, and brands looking to tap into Machine’s presence, story, and aesthetic.
- NFT-linked merch and collectibles
- DAO and community-branded capsules
- Limited hats, beanies, and accessories
- Seasonal drops and event-based collections
- Campaigns that align brand, story, and product
Built for partners who want depth, not just a logo slap.
5. Discipline-Based Mentorship
Bringing sports discipline into Web3, trading, and life. For people who want real accountability, not surface-level motivation.
- One-on-one coaching containers
- Small group “Discipline Over Motivation” sessions
- Accountability pods and check-ins
- Trading psychology and decision-making support
- Mindset calls focused on structure and standards
Designed for individuals who are ready to be coached, challenged, and supported.
6. Speaking, Hosting & Appearances
Voice, presence, and energy for projects that need a host who can keep the room focused and engaged.
- Twitter/X Spaces hosting and moderation
- AMA sessions and project showcases
- Community events and panel appearances
- Launch events and campaign kickoffs
Engagements structured as flat fees or packages for recurring events.
7. Content & Brand Authority Building
With VillyMeta on aesthetics and infrastructure, Machine can build a content engine that compounds trust and opportunity over time.
- Monthly newsletter around discipline and leadership
- “Discipline Over Motivation” essays and frameworks
- Short-form clips and highlight reels
- Brand storytelling threads and posts
Consistent content turns reputation into demand, and demand into structured engagements.
If one or more of these lanes fits where you're heading, let's talk about a focused engagement that respects time, standards, and outcomes.
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