Story
From developing leaders offline to building systems online.
Before entering Web3, Machine spent years in B2B marketing, sales, and community development, leading teams with a coaching-driven mindset rooted in discipline, structure, and long-term consistency. His leadership style wasn’t shaped in boardrooms, but in environments where accountability mattered, teams relied on each other, and results came from preparation, not performance.
In 2017, he co-founded a youth sports nonprofit that continues to operate today, providing structure, mentorship, and opportunity for young athletes across the Bay Area. That experience built his foundation: disciplined leadership, community-driven systems, and a commitment to helping others grow.
Today, those same principles guide his work in Web3; how he invests, how he builds, and who he chooses to collaborate with. His focus remains consistent: creating systems that scale, communities that sustain momentum, and brands that operate with clarity and intention.